This episode reveals unconventional disposition strategies generated by Claude AI for a struggling Tennessee infill lot (purchased $35K, now at $45K after six price cuts over four months with minimal activity). The AI-suggested tactics include property-specific landing pages with local SEO campaigns, temporary Google My Business listings for individual parcels, and expanded digital footprints across LandWatch, Land Flip, and Land Search beyond standard MLS placement.
Key Takeaways:
- Property-Specific Landing Pages Create dedicated websites with drone footage and contact forms for properties struggling past 30-45 days, enabling targeted local SEO for long-tail search terms like “lakeview property in [specific county].”
- Google My Business for Parcels Set up temporary business listings for individual properties to appear in local search results, a creative tactic never mentioned in land investor circles.
- Automated Expansion Triggers Systematize adding properties to LandWatch, Land Flip, and Land.com after 2-3 weeks of low activity rather than waiting for severe distress.
Listen to discover AI-generated disposition tactics that veteran land investors haven’t tried and when to deploy them.
(Podcast transcript below)
Hi, Chris Duff over at Serious Land Capital, vacant land funding partner, lot of activity today. Um, so I’m actually going to start, I don’t know if it’s all going to be in an, in a row. Um, but there’s a whole bunch of content can produce around this. Um, know, dispositions would have been talking a lot about recently and on top of a lot of people’s minds, especially as a lot of areas, it’s been more difficult to dispo land
and so I’m trying to get more creative with properties that aren’t moving as quickly as I would like. and maybe think about some avenues that I hadn’t previously encountered or no one’s ever suggested before. you know, utilizing our new trusty AI pathway and all these, you know, Claude or JGPT, prompts.
and actually I could share the whole process that I did in order to set up this new cloud project for repeatable, prompt for figuring out, disposition strategies, especially for ones that are for properties that are struggling a bit, a bit more. so then I don’t even need to do this. Like my team can just be checking in on this. and we’ll probably run it like right at off off the bat initially. and then.
Yeah, at a certain trigger point, hey, this property hasn’t sold within like the first month or 45 days of listing. Let’s figure out and try to ramp this thing up a bit because there definitely are two core properties in there within our portfolio that I’m starting to lose sleep over. One in particular is like running low on margin very quickly. Fortunately, it was very cheap. The 35 K by at least relative to.
to what our standard purchase price, not standard, but average purchase price might be well over 50K and rising over time. This property is getting tight. Admittedly, we are at 45,000, six price cuts over the last four months. So it’s a pretty nasty situation. We had one offer and the…
buyer backed out, the neighbor sabotaged the deal, unfortunately, but otherwise pretty minimal activity. So I set up this whole Claude prompt, which I’ll do another podcast on how to orient that, but just ask it, okay, what am I missing here? What other avenues can we do to figure out how to get this damn thing sold? A whole bunch here. Again, things, I’ve been in land for coming up on six some odd years.
and some of these, I had never heard from any other, land investors. so, you know, props to these AI LLM tools for, you know, forcing it even additional creativity. And so today I’ll just focus on one of its subsections is like expanding the digital marketing footprint. So, you know, these ones are more typical, like, okay, are you on every single site that
can list land in this case, you we had it on MLS and Facebook marketplace. But this property was not on land.com or land watch or land flip. Usually those sites are better for more rural land, but it’s like, if you can get any additional eyeballs, this thing is struggling. Like may as well put this on here. And sometimes brokers will have a land.com account. We don’t maintain one. mean, it’s really, really expensive.
and, you know, I’ll usually just try to buy a slot from somebody who has a spare one, as needed for some of these more problematic properties. And sometimes brokers do have it so we can, we can leverage that as needed. You know, this particular lot is like sub two acres in fill, near a community lake, you know, deep rural, Tennessee. So I get, wasn’t the most ideal fit for land.com, but.
Um, yeah, I figured, Hey, like we need to do whatever it takes here. We’re rapidly losing it, uh, losing out on margin. Okay. Told my assistant, yeah, figure out, find us another slot for land.com and I’ll probably build within our systems too. So it’s not as piecemeal about this going forward. It’s like, okay, after a certain amount of time, if we did not have this property listed on land.com immediately, you know, as our trigger point two weeks, three weeks of listing based on activity to find an open slot and get that on there.
You know, what we’ll have a system based in. need to think a little bit more about that in terms of trigger points versus just doing it immediately for each one. But maybe that is the answer. I don’t know yet. I need to, uh, uh, I need a noodle on that a little bit more. Um, but in this case, it’s like, okay, find us a slot land.com go ahead and set up a monthly subscription for land watch and land slip. Um, you know, those sites are a little pricey too. I think the lowest it’s like a hundred bucks a month.
Um, for their lowest tier for those. just told my assistant, Hey, just like set up. Yeah. Uh, on a monthly basis, let’s see if we can solve these. We can always cancel subscription. Um, and you know, set a timer so that we’re not getting locked into, uh, another, uh, needless sub based on these properties, but you know, get these ups. had land watch land flip. And what was the other one? I think there’s a free one that.
land search. So that one also, we wanted to take advantage. So I’m like, okay, get these all up there. That is an easy fix. We can do that within a day. some that were way more unique here, especially for lower value properties. but I hadn’t really heard this ever come up before. One was just creating a property specific landing page.
You know, with all the property details, drone photo footage, contact form. So I’ve seen that, but even then, like very rarely for, you know, usually like ranch properties are much larger ones, a lot more going on with the property. as you can imagine, like, you know, to put where were you expecting the length of time to sell to be higher for maybe some of these million dollar properties and so forth. But you know, if something’s still struggling to sell, why not try to take advantage of some.
local SEO tactics. Plus you can have a bit more control on your listing description. You’re not kept by a thousand character limits. You can orient photos and video in a more engaging fashion. you know, it, unless you’re sharing that landing page, like actively, don’t know, within certain community groups that are locally oriented around that property.
you know, doing a local SEO campaign, like, I hadn’t thought of doing that either. And so, you know, you could target really more long tail search terms, but might be really relevant to buyers in that area. Like for this one, it would be like Lakeview property in Tennessee. I’d probably be bit more specific about that. like more central Tennessee or the actual County and city that it’s in, you know, build ready land within the city or, you know, X County land.
for sale and those are a little too general based on what the AI was saying, but I’d probably do a little bit more long tail and maybe include those and still see, you know, could it build up an SEO campaign? you know, usually SEO, I mean, it can get a little complex and difficult, but you know, all these AI tools, like we do a lot of just in-house SEO and GEO now because the content creation is just way easier.
But yeah, mean, this is like a little bit of a heavier lift for, know, now it’s like a 40K property that I need to move. You know, we’re gonna get a whole domain set up for it, domain hosting, you know, start setting up hidden web pages that are oriented towards SEO production. it’s, that is a bit of a heavier lift even with AI help on some of these. So,
I’m not immediately prioritizing that piece yet, but it is something, okay, even over the next week, we improve these other lower hanging fruit. It’s something we could go after, but especially if you have a high price property and one that isn’t immediately moving, like this is, that’s a very, very solid strategy. I know some people have tried to do like AdWords and so forth for properties before credit to like Xingao on that technique, but yeah, like a concentrated SEO campaign.
organic traffic to a specific landing page is not something I hear brought up really at all within the land space. And then this last one here to comment on today might even be more unique is that you could do a temporary business listing just for the specific properties. So like a Google My Business. didn’t like, I’m not sure. Can we do this off of like just our
you know, base Gmail account, like my serious land capital one, you know, that already has a business account to it. Can I do multiple businesses here? So we’re looking into doing that, but that’s like a quick one. You could get up there and, know, start showing up in local results when people are searching around. It’s like, okay, yeah, there’s just this land that is technically a Google business listing, a creative avenue that, you know, is technically abides by their terms of service.
for how you can orient property being listed on some of these search engines here. So that’s something we’re actively investigating. I’ve never heard anybody mention doing a tactic like that before. So, you know, again, credit to AI for actually suggesting something that isn’t just a generic response. And I’ve been in this business again a long time and think about disposition day after day after day. I think I’m a very solid expert at it. So to learn something new like this,
It is definitely encouraging. So I’ll let you know how some of those pieces go I have a lot of other pieces that can dive into but you know, we’ll pause For today, hopefully this is helpful in your own Dispo journey Again, if you’re looking for funding actually got a lot more deals in today after a bit of slow period the past few weeks so that’s been encouraging to see the continued progress there Serious Land Capital if you want to send anything over
Even some more transactional funding deals. I’ll love those whenever those are available. So happy to do them if you have any around. And then Land Daily Diligence Facebook group for zero cost review of your land deals, Mondays and Thursdays, and then landpricer.ai. A lot more progress on that end as well. I know I mentioned that daily, but we are making daily progress. Subscribe and share. Talk to you next time. Bye.
