This episode examines the Hormozi 100 Million Dollar Money Models book launch that sold over 3 million copies through a 10-hour live event, delivering unprecedented bonus packages including consulting case studies, lost chapters, and custom AI built on Claude API. The launch set new precedents for value delivery while converting attendees through strategic high-ticket offers bundled with 200-book donations.
Key Takeaways:
- World-record book launches require years of forward-thinking preparation Writing extra chapters and conducting in-person workshops specifically to create launch bonus content demonstrates planning timelines most entrepreneurs never consider.
- Hormozi AI on Claude API provides $6K value through exclusive consulting data access Custom LLM includes 200+ deep case studies from $135K workshop days plus all books and lost chapters unavailable through public materials.
- Only 1% of buyers will fully implement despite getting fired up Excitement fades without action; having best-in-class playbooks matters only if you execute rather than letting materials collect digital dust.
The full episode details the complete launch mechanics and explains why the precedent-setting event fundamentally raises baseline expectations for all entrepreneurs.
(Podcast transcript below)
Welcome to Get Serious. Excited to be jumping back in here today, right after failing to get verified for our Google business profile for the fourth time in a row. But each time we are getting a little bit closer for what Google is precisely looking for. It seems like they keep moving the goalposts every time we try. But just to say, I talked about this a few weeks ago.
I was about to give up on it, but our SEO consultant keeps saying, this is like one of the most important things you can do for SEO and AI search rankings. Just like keep figuring it out. So we are working on it. I’ll report on it when we finally are successful. But I really wanted to comment on what probably got widely reported on and anybody who’s in the entrepreneurial space probably has heard of.
You know, Alex Ramozzi, Laila Ramozzi, Acquisition.com. And they obviously had a, you know, a world record setting book launch over this last weekend. And yeah, I was tuning in for a good chunk of it, you know, kind of off and on. Honestly, like the first day I was just seeing how long is this launch going to go? I know on the calendar is like two hours and ended up being 10.
Um, but just the, yeah, I was going back and forth with a couple other entrepreneurs who were, um, uh, you know, paying attention and watching, including, uh, JT Olmstead. I think I was, you know, both of us were, just a bit in awe here on just the sheer precedent that was being set in terms of, um, what it takes to launch something, uh, you know,
like this book launch and try to set a world record for one of the fastest selling books ever and try to get one book in the hands of every entrepreneur in the US, if not the world. It’s such a monstrous goal that they were able to really deliver on through just expert level forward thinking over the course of years, if not.
really close to 10 years of where I think their initial thinking on what the potential was to even get to this point. It was really mind-bending in terms of…
how the absolute best players in the space can deliver on such enormous amounts of value. We’ve all seen various internet marketing and bonus packages and high ticket items and what’s thrown in as far as value. I’ve just never seen a bonus package and…
a level of value like what was offered here given away before. So, you know, for anybody who didn’t attend or anything like this was from Moses third book, a hundred million dollar money models. I think it was only announced like six weeks ago and it was just kind of a steady campaign. And I had signed up right away. Yeah, the first two books were super valuable. OK, let me do that.
you know, get the VIP access just by ordering one book. And, you know, I kept seeing the marketing increase and I signed up to be an affiliate and like, I kind of need just all these different incentives layered to get as many people to sign up and show up as possible. And so, you know, I was able to get the minimum, you know, 10, at least 10 affiliates to sign up.
to the link to register and so got added into that raffle for a live event at the acquisition headquarters to go meet their team and get various questions answered, et cetera. Like, yeah, if we can potentially get that, that would be huge. I didn’t think there was any chance that was going to happen, but it’s like, okay, some of the incentives he was building in for
getting as many people to show up in and sign up as possible. Like it was just super, super well thought out and, you know, showing up to the actual book launch itself. I don’t know what precisely I was thinking. I didn’t think there was going to be a high, high ticket, offer, being offered during it. mean, in retrospect, that was really, foolish. I this is one of the best, markers and.
you know, sales teams in the world. you know, maybe I just was ignorant towards, you know, they were trying to break a world record or what have you. But, you know, when Alex was getting into the, here’s, you know, everybody who showed up today and buys a book, like you get all these like really incredible kind of marketing and sales related.
Bonuses just for being here today plus like a bonus book that he had written before And again, I know I’m kind of tangiting around here there’s just like there’s a lot of just really key points here just again like that the foresight to prep for this was just Really really tremendous again like it’s just setting a new precedent for what’s possible if you really put your mind to something and think this far in advance to
You know within like a couple day period just deliver this just You know enormous amounts of value and selling over three million books. It’s crazy, right? But where you know, he had written this 100 million dollar models book, know Well over two years ago plus an entire another book that was just extra chapters all put into one One other book plus he had been doing a lot of various in-person consulting
and workshops, you know, not a very scalable setup, but you know, his whole point was like, Hey, over these last couple of years, I wanted to do that. So I could create the bonus content specifically for this launch. Like just again, just brilliant, brilliant foresight. I, you know, can’t remark highly enough in terms of how that changed my thinking in terms of, again, like what’s, what’s possible and you know, the, levels you have to play at to really, really be at, um,
you know, top, top of the industry really in anything. and so that was just, you know, super cool to see, in and of itself. and you know, how they set up a, you know, hormones, the AI, which to me was like a killer feature because I’ve already tried to build one within Claude and set up a whole project knowledge, but the fact that their team, you know, it’s like renowned for quality.
had put it all together, plus having a lot of backend data that we wouldn’t necessarily have access to even with public materials. Plus it was built on Claude’s API, which is my favorite LLM. Like that was a big selling point too. And so he was offering some of these other bonuses. If you chose to donate an extra 200 books to, you know, to try to, again, get this book into the hands of, you know, as many entrepreneurs.
in the US or the country or the world as possible. And, the total price of that was like six grand, but there was a partnered payment plan to do that, you know, but, you know, ultimately still a high ticket item. And again, I had come into that day, like not expecting even a high ticket item to be offered. And so
You know, usually I have some type of suspicion, okay, and I might like be interested in potentially purchasing, but, you know, within like a couple hours, I was just, Hey, convinced. right. Yeah. Like the amount of value here, I know I, it can transfer my business. probably, you know, out of any entrepreneur that I follow, you know, only, only a handful that it really, really tried to be, key keyed in on their suggestions and strategies and tactics. And you know, her Moses just like,
basically number one on that list. Like, okay, it’s barely even a question for me. I, you know, if I pay six grand now, that is like fully tax deductible. Plus it makes me feel good. Like again, I root for entrepreneurs and I want like, you’re my people. Like I want you all to succeed as well and have opportunities to, to find your own path in life. Like that also felt good. Even, you know, being a high ticket purchase on
you know, my own end. And again, as an aside there, like there’s roughly, you know, 32 ish million small business owners in the US and so, you know, 3 million of these books, it’s almost like 10 % of the way there, just enormous scale, like truly, truly impressive feat, what they were able to accomplish. And so, you know, I laid down, yeah, that
let me opt in to this high ticket item, getting access to the AI and these other books. it’s like, and that’s always the thing. Whenever you look at all these various trainings and so forth, again, the value there is just tremendous, but the vast majority of people, almost everybody will never take action on it. Like maybe 1 % will fully, fully implement. So it’s like, yeah, you get the excitement. Like, yeah, I can do all these things like business.
but rarely if ever people will actually do it. And you could kind of see that. mean, know, or Mozi has a huge brand, right? You could see within the chat during the launch, like there was just so many people who were, as my mentor Andrew Lee would say, just being assholes. Like they were just like, hey, where’s our free stuff? Where’s our free stuff? When’s it gonna be delivered? Like those folks are the ones who are, you know, again, gonna get hyped to…
get the bonuses and everything, but not actually do anything with it. So like that, that’s just the nature of the beast here. But nevertheless, if you’re able to convert some of those folks to actually make the purchase, regardless of whether they do anything or not, fine. Like that that’s on them. So, and ultimately that’s on me as well too. Like I opted in, okay. And then, you know, even the next day the AI was delivered and it’s like, okay.
I have this all at my fingertips now. Are you actually going to do something about it? you going to utilize it for your own businesses and products here? So like that’s again the key action taking step that needs to be accounted for. But and on that point, like it was just also giving me so many other ideas on precisely how to utilize this. I know it can be used, know, Alex was, you
adamant saying, you know, this can apply to like any business literally has worked with, you know, hundreds. and I fully believe that, but like as far as where I think the, higher leverage is going to be for what we’re working on is, is almost assuredly the land price or piece, just because like it, first off, we have an imminent launch coming up. So I just want to like, okay, take all of these various, tactics here. And you know, I
had some idea on how to launch the product and it was like somewhat built up a bit of hype and communication over many months. I know it’s just been delayed forever, but I really didn’t have like a dedicated strategy on how to actually do that. Or it’s like gonna just be direct messaging, a whole bunch of people and various email lead up. But I figured, I could definitely be much, much more strategic and technical about this. you know, some of these guys like, you know,
This is the hundred million dollar playbook. Right. So like just use the pathway, like actually implement it. You have the AI here. You can just sort it out precisely around your business and just follow the playbook and stick with it. Again, nobody really wants to take action if you will. Just like, OK, now I have the tools. I can do this. The timing is perfect to do it. You how am I going to like market out, et cetera? And I’m like, yeah, I have some ideas. I have some decent AI set up.
to assist with it, which has been very helpful already. But like here’s an extra leg up on what has proven to work for so many other businesses of like much larger size than the not so many land price right now. It’s like $0 revenue. every business is larger than that one. And a lot can apply to serious land capital too, especially from a marketing piece.
But in terms of like higher priority, I would just put a bit more on land price at the moment because I just think it’s a larger lever point and there’s still more to do in the immediate term, especially when folks like Helen are telling me land price she thinks is going to be a potentially larger business than even our funding business, which is just crazy because I think our funding business can be a…
billion dollar you on business if we really take it to the highest level possible. So very cool to keep in mind there. But all that to say. and by the way, people were I noted this in my newsletter earlier today, but some folks were texting me like I was off and on checking out the.
the launch and so I actually won one of those, know, raffled off affiliate slots for the live event in late October at the ACQ headquarters there. So it actually worked. Again, you know, knew like half a million people signed up and probably thousands of people were doing various affiliate marketing and hitting that minimum. So, you know, just got super lucky.
It actually worked out. Can’t wait to make a day trip out of that. And I’ll report on that when we when we get back from from that event there. But again, if you haven’t seen any of the details of this launch or, you know, at least some of like the key takeaway points, I try to note a lot here, but like the overall thing is just like, OK, this level of scale is just
ridiculous. know, few of us will ever be able to achieve that or necessarily even want to. But we can take lessons from the precedent set of, all right, what is like true maximum value that you can provide for your potential customer base and, you know, the level of reach you can achieve when you’re able to just
deliver such killer information and killer tactics, killer strategies. Like again, this guy is really the limit here. And to me that’s just, know, lot of folks that aren’t as entrepreneurial, they’re more just kind of haters, right? Like, yeah, I threw this, you you can do that or it has all these other advantages, but like, you know, myself and I hope.
You you listening to this too is like just invigorated by this. I love when people set a new standard for us all because it just opens up my eyes even further on what’s possible for each of us, including myself. So, very, very, very cool. again, open my eyes to the next level and think I’m going to be able to perform even higher. I know I will be just like invested into it. I’m to have to apply.
Apply the tactics just like anybody else, but looking forward to that challenge here and I’ll talk to you all in a couple more days with that seriousland.capital for any of your funding needs. Remember 50K minimum purchase price and then Land Daily Diligence Facebook group for zero cost review of your land deals. I mentioned Landpricer.ai for the most reliable land pricing tool on the market with that subscribe and share talk to you next time. Bye.
