In this episode, eight months of content analytics drove a strategic shift from daily to three-times-weekly podcast production. The data revealed newsletter open rates consistently hitting 55-65% with 10-15% click-throughs, while podcast listenership plateaued despite daily output, prompting a deliberate resource reallocation toward higher-performing channels.
Key Takeaways:
- Data-Driven Content Pruning The most successful podcast episodes featured aggressive titles (“Land Market Warning: Why I’m Fire Selling Properties Now”) or tactical specificity like the $200K profit in 57 days—generic mindset content underperformed consistently.
- Newsletter Dominance Over Daily Content The weekly newsletter massively outperformed daily podcasts and reels, with 55-65% open rates justifying the heaviest production effort despite requiring the most time investment.
- Strategic Consolidation Beats Volume Reducing podcast frequency from 7 to 3 episodes weekly while increasing reel production allowed for better content quality and wider distribution of proven winners rather than diluting attention with daily output.
Listen to the full episode to hear the specific metrics that triggered this strategic pivot and how consolidating content frequency can actually accelerate growth.
(Podcast transcript below)
Welcome to Get Serious so anybody who might be tuning in daily might have noted that we did not release a podcast yesterday Yes, that was intentional there. So I think you heard in the previous podcast, you know, probably the biggest takeaway from
the unconference was just the necessity to double down and focus on what is actually working for the company. And from a content creation standpoint, while I was away at the conference, our ops manager was diving into a lot of statistics and figuring out, what is…
the best from, you know, Reels perspective, podcasts, newsletter, SEO, et cetera. Um, because we’ve produced so much over the past several months that now we can start putting together the data. Okay. What is our best performing content and where should we, um, double down even further and.
I’m mentioning that. then additionally, while I was at the conference too, you know, not necessarily like asking people for direct feedback, but a number of, of, you attending were, you know, mentioning to me that, enjoy reading the newsletter or listen to the pod or, you know, see the shorts on Facebook or Instagram. and out of all of those, what, while again, I appreciate all the,
you know, thanks for produce producing the content glad to, you know, even provide a little bit of value to, to any of you at all. you know, probably the most noteworthy one or that that’s getting the most attention is the, the newsletter. and, which is, certainly good, good to note. probably, you know, that, takes the most effort to produce. and.
you know, terms of open rates and, and click through rates, I mean, it’s usually between like a 55, 65 % open rate and upwards of, you know, 10, sometimes 15 % unique click throughs. I know it’s industry average there, for the folks that, that do read it. whereas, you know, the podcasts and the reels like those have been daily for almost eight months now and
even though they’re short, just in today’s general attention, or what am I trying to say, just the kind of overload of content that everybody has access to, it’s easy to kind of fall by the wayside and not necessarily drive
have the opportunity to drive as many results, for increased listenership. And so we have noted that, that, you know, listens and streams have been, you know, relatively, stable, but not necessarily growing, you know, for the past few months of doing the podcast at least. so, you know, what, what, doesn’t get,
Measure doesn’t get managed, of course, right? So, you know, that’s why we did a full review of all the various stats and seeing, okay, what, you know, pod headlines and topics were performing better versus versus not. And it was pretty interesting looking at this. So, you know, I’m pulling this up now as I’m going going through this. mean, not not surprising the, you know, episode number one was actually.
top performer. A lot of folks if they’re checking something out, not always, but might start with the first episode. So I’m not too surprised even though I was probably the most raw in terms of figuring out my podcast voice. Still, it’s probably going to take hundreds of more of these to really become good at it, but it’s constant practice. And then other ones that were
higher ranked was like, know, land market warning, why I’m fire selling properties now. It’s pretty aggressive, maybe controversial title, buying time, the new number one strategy for land investors, how I’m balancing land deals, auctions and deport struggles, or premium property equals different rules, negotiation lessons from a 750k deal.
or infill lots too risky, or when I mentioned that land price or beta was coming out. So things that seem to be.
tied a bit more to, it’s kind of hard to figure out what the…
which one of these stands out the most. It’s probably the ones that are a little bit more controversial or like, you know, exciting. Like I’m glad that LionPrice for one got a lot of attention. Even though it didn’t, you know, the beta kind of had, you know, we had to do a lot more production on it. And, you know, still because the beta, initial beta did not go well. It was needed a lot more refinement. As you’ve heard me talk about recently.
But yeah, some of these other ones talking maybe more, again, more.
counterintuitively about various risks within the market or again, trying to figure out what the number one strategy is for land investors. I can see why that would work. And then on our reels, the number one biggest performer is how we made 200K profit from the land deal in 57 days. So that got almost 500 views on Facebook and almost 400 on Instagram.
Which is tremendous, right? Like, but I would love to be having headlines like that every day, because that would serve my content, clearly, because people just want to know how to make money quickly. Like that type of stuff is always going to perform well, because your results are your results. But, you know, earning that much reliably and having deals go that well is just not…
Not that common. So yeah, we’re not gonna just Create clickbaity headlines that are misleading for the sake of views there, too. But yeah, it’s good to know duh like You know earning a bunch of money in a shorter period of time is gonna get attention great I’m not surprised there, but you know, that’s what the data shows and then you know, okay What’s one thing that makes a piece of land sell faster? Yeah, like great kind of
You know key advice on what people are looking for, you know, what my high level contacts are saying about this market How long would you hold land before adjusting the price? Stopping typing emails and reviews so using whisper flow Or raising our minimum deal size to 50k. That one was more recent to Trusting broker projections or building your own comp model
And even the daily content, what format works every single day indefinitely. So, you know, even though I’m backing off the podcast now to just do three times per week, you know, we’re still going to be posting the reels, daily and just chopping up the pods more because, you know, the reels have been more steadily increasing in consistent views. So we want to maintain that momentum for the short, short form content or even shorter form, even though the podcasts are.
short form too. So like noting all of this.
It’s just like, okay, let’s double down on where we can add the most value. We’re continuing to push content out, you know, all the time here. but can we enhance our results further by, again, kind of consolidating our efforts and ensuring that everything is as high value as possible. So the newsletter like solid that has been.
You know, really solid from the start and probably our best performer at the moment here. and on the podcast side, like I could keep doing it every day. but clearly it seems to be a bit too much at the moment for the audience here. And so if I even allow myself a bit more time to, you know, chop down to three times per week, Monday, Wednesday and Friday, that will allow me to still maintain, you know, the same, you know,
rough length of the podcast, but make sure that I’m delivering even more targeted content based on some of the results that we’ve gotten over the past eight months in terms of what type of content performs the best. honestly, like looking at this, it seems that the more general concepts are actually reaching a better audience. It’s like, yeah, I mean, the…
Number one strategy for land investors. Like sometimes I think the more granular stuff that’s less people are talking about or routinely might have been the better options or clearly like the mindset ones that I do, which I really, really enjoy aren’t necessarily the best performers there. But you you got to meet, meet your audience where, where they’re at. It’s not, it’s not all about me producing this stuff. So I think,
Yeah, doubling down on.
Core strategies and tactics that are going to help a wider array of land investors and that probably more people are thinking about on a routine basis is going to be more interesting to most of you tuning in here. And if you have been tuning in to all the podcasts from the start or even most of them, I can’t thank you enough for that.
again, just nature of business, you gotta assess the data, reflect on it and take a course of action according to what’s being presented in front of you. And so, this was just a deeper data analysis, figuring out, all right, what do we need to do? And this is, I was listening to Sriram Trivatsa, I reference him all the time now, content production. He’s like, that’s just the thing. You don’t need more content, you just need to…
double down on the content that is working for you. And to just spread it out more routinely and chop up the pieces that do work the best and distribute more widely. So that’s what I would like to do more going forward here. It’s an evolving process. I’m going to be producing content probably for the rest of my life here. So I’ll keep looking at the data and adjusting accordingly.
And you ever have any other feedback for me, you can always directly send in your thoughts. And looking forward to delivering more here. So hope you enjoyed this one and seeing a little bit more how the sausage is made and what stood out from our own internal data and how we’re making decisions. Doesn’t come lightly here. We’re just trying to grow as a company.
With all of that in mind, SeriousLand.Capital for any of your funding needs, Land Daily Diligence Facebook group for zero cost review of your land deals, and LandPricer.ai for the most reliable land funding tool or land pricing tool on the market. I don’t know how many times I’ve made that mistake. With that, subscribe and share everybody. Take care. Bye.
