In this episode, the Serious brand gets rebuilt end to end using Ryan Levesque’s Category of One framework, landing on one line: serious means underwritten, and we fund what we underwrite. The core thesis is that AI is crashing the price of everything copyable, so value migrates to what it cannot print (physical scarcity and human trust). The company now runs two arms under one brand: capital deployment into land, and boutique AI implementation for established businesses.
Key Takeaways:
- The Great Migration to the Unprintable Value flees whatever AI can copy and concentrates in dirt and trust, the two things it can neither print nor stake.
- Coincident Liability Is the Actual Moat Appraisers, brokers, and software all carry liability without ever taking a position, so the differentiator is advice and capital riding on the same decision out of the same pocket.
- The $100K Tuition An AI underwriting tool that cost roughly $100K to build pre-Claude Code stalled out, then rebuilt two years later for about $160 and better, but the codified pricing and comp logic was validated across $6.5M funded and realized at 41% operating margins.
- Unaccountable Confidence Is the Enemy The problem with most AI tooling is not ignorance, it is certainty with nothing at risk, which is why unvalidated underwriting engines get demoed without a single verified output.
- Liquidity Over Volume in a Frozen Market The market is hard to sell into but not yet distressed, so holding capital (including a personal sidecar with over $250K in and roughly $300K expected net) beats forcing deployment to chase growth.
Listen to the full episode for the full reasoning chain behind each positioning decision and a model for running the same exercise on your own business.
(Podcast transcript below)
Most AI consultants have never had a dollar at risk. Not one. So today on Get Serious, which is a podcast focused on underwriting risk in an AI forward environment, really wanted to dive into how we’ve been updating our serious brand, what exactly we stand for and are oriented around as a company, how we make money.
this has been a massive question that I’ve been grappling with over the past several weeks to to months here. again in a rapidly evolving industry, world at large here. obviously AI is the the elephant in the room. how our teams and and my own skills have been continuing to
grow and in which directions o over the past year or two as well here too and also just navigating in uncertain market environment particularly within real estate here so I wanted to really share all the thoughts that I’ve put together here and kind of the solidified go forward plan. and you’re kind of hearing it
you know, raw here first. that that that’s something, you know, I pride myself on within this this particular channel is that you know, some of these talking points that I’ll get into are a bit more polished. You know, I’ve had active conversations about them or, you know, pitching like the core business and so forth like that is is kind of down pat. But some of these that mm have been more solidified, like either, you know, back and forth notes to myself or within my head.
Sometimes when you’re trying to speak these out, it’s like, okay, how is this actually going to be conveyed here? How do you make this sharpen, succinct? so you know, bear with me over time as you know, this continued brand adjustment and evolution kind of you know congeals itself into my my talking points here. and it’s only gonna get
be getting smoother going forward here. But confident enough that I can convey the the core ideas and hopefully you find them pretty interesting and you can kind of think about your your own business in a a fashion similarly here. So, you know, like I mentioned right at the top of this podcast, you know, like what what are we doing as a, you know, serious
brand here, you know, not just serious land capital, but serious in and of itself. like our our core sensibility is is underwriting. but how how do we continue to leverage that? And where is the value going to be derived from in this AI oriented market and world that that we’re in.
Yeah, I had just written or published the article earlier today at the time of recording, about you know, the open AI hacking hugging face and so forth too. I know I had you know actually recorded that the the previous week here and you know, I was even getting a couple of phone calls from readers saying, Yeah, this is like crazy. and and they’re almost
you know, disrupted for the rest of their day, like wondering about AI security and and all that type of stuff. So and the the world is rapidly changing here. So that that’s why like for us it’s so top of mind here too. It’s like how do we actually create enduring value or find enduring value? Where’s the real alpha over the coming months to years and decades? so I really credit one of my core business mentors, actually one of my earliest ones. I mean this is
Really, when I started exploring entrepreneurship, and not really exploring, but like actually taking the dive, like actually creating businesses, you know, some were better than others. this was roughly 2016, and my mentor Ryan Levesque, who was behind the ask method, model, did a whole bunch of internet marketing, had a lot of success within that space.
is also New York best time New York best selling author, New York Times rather. and you know someone I I find can can really articulate core business strategies and tactics very efficiently and it is just kind of an you know an expert when it comes to
marketing and has the receipts to to prove it. And so he has this framework that he’s been distributing more recently, really over the past year-ish, called called the category of one. and you can look this up you yourself if you’re in in more you ha have it in more interest to review here. but the
core takeaway is is you know in a market that
becomes more and more difficult to potentially stand out in. the only way to more long-term differentiate yourself in order to gain the greatest market share and, you know, capitalize most efficiently is to ensure that for whatever niche you are operating within, that you are the only choice for people to go to. so that that that’s the whole
rationale behind this category of one. And he has these, you know, three circles that are Venn diagram and has like these three three larger you know kind of core ideas behind selecting your your category of one. So I I’ve really worked a lot within this and had a lot of back and forth with Claude and all the you know work I’ve done over the past few years here and you know all the notes that I’ve taken from Ryan and so forth.
and so the the first circle that he really asks us to orient around is what are the what what’s the confluence of larger macro scale movements that are happening in the world right now that are
effectively creating the environment for why the value you can bring your niche is so critical. and you know how do you name that in like a marketing type of phrase here. So for us and for me, I arrived at calling this confluence the great migration to the unprintable. Effectively what this means
Is that value is fleeing whatever AI can copy and concentrates in what it can’t, which roughly you can equate to dirt and trust. and so
As it relates to that specifically, there’s you know, you can go another level deeper, and it’s like, okay, what are the mega trends that are colliding here that are influencing that core takeaway? so one is this rate repricing of land. And you might have heard about Ray Dalio’s long-term debt cycle, you know, regardless of when it hits or not, we
Can certainly note a lot of macro level trepidation with it, you know, okay, stock markets all-time high. Everything else, a bit more shaky. maybe a lot more shaky when when you really look at things. in in more depth, just a lot of like frozen, frozen activity here, K-shaped economy. and this debt cycle, we can say, broke that conventional flip math. and you know, currently has marked down.
one of the only unprintable assets. Like you you can’t print real estate. You can’t print land. I mean that that’s the that’s the Mark Twain quote, you know, realized right there. and so yeah, you could look at the data and see, you know, land is actually still trading at, you know, higher levels.
you know, some would say, you know, all all time price per acres. I mean, you could look at farmland and so forth too. but on average, days on market have been increasing. It’s harder to move as well, too. So again, like it’s a really tricky market to operate in, even if you look at the headline numbers and say, yeah, okay, it’s still priced high. But again, I think it’s the more premium assets that are continuing to drive those those top line
But keeping that in mind here, like this potential discount or just the you know, the discount almost in the difficulty it is to operate within this market, is that liquidity is the weapon when distressed assets actually surface and you know, filtering out operators who are.
making bad deals and not able to compete longer term here, having that liquidity ready to pursue these assets is an ultimate playing card for an inherently unprintable asset. and so as it relates to AI again, like it’s inevitably going to crash the price of everything copyable. I mean we see this live now a lot of software
Content, services, credentials, all of this. but inherently value doesn’t vanish, it just migrates into what AI can’t generate, which again is physical scarcity and human trust. And so that’s when I say, you know, dirt, yes, land, of course, we’ve built a whole business around that. But it’s really when you abstract it out further, the foundation of life,
However far AI goes, like regardless of superintelligence. I mean, you know, unless we’re all again living in Mark Zuckerberg’s metaverse, which does not seem to be the path that that we’re heading on, or really where people want to go, when when you actually inquire further, you know, land is that foundation where it’s where we all live, it’s how we grow food, you know, secure water, you know, gather for
you know, human festivities. Like I was just at a couple of weddings over the past month or so. you know, recreation, generating energy, even to you know, you know, supply the power for AI, like you need actual physical space, you know, regardless of whether e that that’s even on Earth or, you know, again, the more futuristic, can you can you do AI data centers in in space?
Yeah, possibly theoretically, yes. nevertheless, it still needs actual space here. So I again land is it it’s the unprintable substrate of everything human here. so I like th that that that’s just a core belief. well it’s not even necessarily a belief, but it’s an axiom, at the moment. So like so as as long as you believe that we as humans have
A future here on Earth, like land and real estate will inevitably continue to have value regardless of how good AI becomes and you know collapses value creation in other parts of the economy. but additionally, beyond just that core resource is that there’s this term it sounds very jargony, but I’ll explain it here further. But it’s called coincident.
liability. So as we see AI slop flooding every channel, again, I’ve talked about this, written about this, even my daughter watching AI Slop and so forth. and anyone can just, you know, generate a track record now, or say that they have a a pathway forward for you know providing value or solving a particular problem.
But you know, what’s actually behind that track record? Is it provable? and you know, authenticity is you know the first answer to combat AI slop. but accountability is even better here. because AI is not a citizen, it doesn’t occupy actual physical space, it doesn’t pay taxes at the moment, at least, can’t take title on something, can’t sign its name.
Cannot lose its own money. like it doesn’t have actual ownership. But you know, AI can produce that analysis, but it cannot be wrong. So when you hear that, you’re like, A AI hallucinating and so forth. that’s not what I mean. What I mean is that even if it is hallucinating something here too, like it it doesn’t actually matter inherently for the AI because it can’t be accountable.
only a human can. so but taking this a step further here too is like accountability alone is no longer enough to claim here. because
you know, a title company’s i i exposure, for instance, if we’re using a real estate example, like that’s technical liability, or you know, like a signed audit opinion, or again, like a consultant deciding to say, hey, this is the direction I think the company could go into. none of them require that actual holder.
To be right about the specific recommendation. but sophisticated capital is at at the bottom of that chain there. so
Yeah, the the bottom line in in regard to this, and again, this is where yeah I’m really working out the the the phrasing and the words, is that
Yep, the advice and the capital have to ride on the same decision at the same time out of the same pocket. like again, an appraiser has liability, but they don’t actually take a position on their their bet. Yeah, reputationally wise, are they gonna get the same job?
That that’s definitely a concern here, but are they backing it with their own capital? Like it’s a it’s a different level of risk. And anybody who’s actually made real investments with hard cash can make that determination and understand the the difference there. similar broker for when they’re listing properties, like they have a liability, but they don’t take an actual position. That’s why like we’re always, you know, why.
know the buck stops with you as the in investor and owner of a particular property and that there’s always some skepticism on what brokers or realtors might be telling you in regard to valuation of a properties because they’re they’re not putting the money down. Yeah, they want your business. but is it gonna completely wreck them if you lose money on a deal? Probably not. almost assuredly not. So I get the the risk alignment is not the same.
so similarly, software carries no liability at all. whereas like us as a capital investment firm, we both have to make a judgment on the deal. We have to underwrite something and also fund it. So it’s coincident liability because we are making a determination something and backing it with real capital here. So that is still one of the
Most critical levers that will still have value even in a super intelligent AI forward type of world here. So again, bridging all this together, land and AI are two sides of the same repricing. dirt is what AI can’t print, and trust is what AI can’t stake. So that’s much more succinct.
to everything that I was working through here. also like we have to look at these demographic trends as well too is like, you know, even though yeah, we see a lot of the demographic collapses and all these birth rates falling, like that’s a huge news. Like it it wasn’t huge news like 10 years ago and I started like getting into this. Now it’s like something everybody’s kind of repeating and well aware of. Nevertheless, like global population is still expected to increase and not peak.
Until like roughly 60-ish years from now. you know, I’m in my mid to late thirties at the moment. You know, that’ll be you know, knock on wood toward the end of my life. unless we’re we all have bigger breakthroughs and living, you know, for potentially decades longer. either way, like a significant amount of time here. Like that is the rest of my career plus into expected retirement, to be betting on global population growing.
Which is still supporting the real estate valuation trend, in regard to serving as that core substrate for housing, food, energy, gathering spaces, plus AI servers themselves. I know that’s a bigger controversial topic here. if it was heading in the other direction demographically, and some areas are gonna be more risk, you know, like China and so forth, some other well, a lot of countries on Earth, you’d have to be more, more cautious here, but we can look at that overall.
trend and the US still is expected to keep growing for decades. And so moving moving beyond those those trends here, like that confluence is really key to understanding, okay, why are we making a decision in in the in a certain direction here? And so
The next piece that Ryan always, you know, Ryan LeVec with the category of one positioning, he always encourages is like, okay, well, how do you zag against everybody zigging here? So you have these these mega trends. Like this is this is the data, this is the situation that we’re dealing with. what’s your contrarian approach? Why do you see something that you know?
Others don’t, or maybe they do see it, but they’re not choosing to act on it in a certain way, either because they don’t have the capability of it or they see a different direction that you just inherently disagree with. and and this really comes down to our North Star here at Sirius Land Capital of underwriting over everything. Like that this is our why for you know.
Or or d this is the direction that we’re choosing in relation to those mega trends that I mentioned earlier here. And so, you know, how this applies across what we do as a business and even personally is like every single deal, every single AI output, every claim we make, every guru pitch that we review, my own life, my own, you know, employees’ life, partner’s life, etc., all of that has to be underwritten.
thoroughly here. And again, the coincident liability comes into this. It’s like it’s just it’s it’s not just underwriting you know, every single part of our life and business. It’s making the actual investment into it. Yeah, putting your putting your money with your mouth where your mouth is, putting your actions where where your thoughts are, funding and investing in directly
what we are underwriting. So that’s how it all comes together here. And like this core word, this you know associated with our brand overall, like this is similar to my mentor Ryan’s you know, initial company Ask method, is is he was associated. He built a brand around the word ask. I mean, very common word, right? But like that, it it can hold so many meanings and and within his specific niche, he owned a
particular framework and set of thinking that allowed him to develop a category of one. And for us, it shouldn’t come as any surprise. It’s it’s serious. and of course we have you know the Sirius land capital piece but you know Sirius as an overall brand here correlates back or not correlates but
it connects back to that named contrarian approach of underwriting over everything. And what what serious means, serious means underwritten. and the you know subhead underneath that is we fund what we underwrite.
So that’s really the piece that has to go behind everything that we do as a company right now. and what we’re really trying to avoid here, like what really makes us cringe internally, what makes me cringe. and so like there’s good cringe. I I know that’s like a popular word in you know, social media, anything like that, of where it’s just
you know, almost too much confidence in in your own abilities. But I I mean probably embrace cringe a lot more too here. Like when you’re trying to build a public brand, like I inherently I think you have to be cringe in order to do anything. You have to take swings, honestly, as I record this podcast, like I know, man, I have been pausing a bit here, trying to find my words. Some of this is definitely cringe. Hey, I’m embracing it, calling it out here.
but what we’re trying to target here that makes me cringe is just unaccountable confidence. so that’s when you know people are selling the build and skipping the skipping the check part of the prop process again you’ve seen me go over Sharon Shravatsa’s you know decide build check program process
and these people have no stake in being wrong. so that that’s why I mentioned again right at the top that most AI consultants have never actually risked a a dollar. and going back to coincident liability, most people don’t have any stake in in being wrong. and so the cringe in and of itself is not ignorance here, it’s just certainty with nothing at risk.
So again, anybody can be sure when they lose nothing by being wrong. Again, it’s the realtor providing a CMA or opinion. Yeah, who cares? Get another listing anyway. unvalidated AI underwriting tools, demoed without verified outputs. I can name several of those. especially with within the land space, CRE space, residential housing, whole bunch of them. I know that for a fact.
Because I’ve looked at a lot of these too, well aware on how to underwrite properties and can see the holes in a lot of them. And given, you know, how long I’ve been building out tools on my own to varying degrees of success. some might say you know, complete failure. it’s really hard to do well. to to be able to properly verify, hey, this engine suggested this particular price in this particular underwriting. Can you actually apply that?
Put money down, invest into it, and then get a return based on what it’s saying. That is true coincident liability. That is extremely hard to do. And most people just skip above that or they leverage the brand and say, hey, this is gonna work, just trust us. but hey, you’re paying us anyway. and I really don’t have any stake on whether it works or not for you. That’s just how a lot of businesses will operate. or
You know, again, like folks will send us a ten million dollar deal that was just summarized and sourced via ChatGP. Just terrible. It’s a work slot shipped downstream, forcing work on somebody else. Didn’t verify anything. and
in regard to this, you know, AI made building free. So the entire economy of fakery has just moved into selling builds. again, we just we see it all over the place. You can just repl it build anything, quad code, whatever. It doesn’t matter. people are just shop shipping slop all around. Some of it extremely pretty slop, but it’s still slop.
And so that’s what makes
verified judgment staked with real money is exactly the asset value is migrating toward. So
You know, a convention brings how we’re doing it a bit more contrarian and too, it’s like we’re passing on a ton of deals in a volume based industry. you know, we will publish when we’re you know, we we’ve had a loss, we we haven’t done something as right instead of like all our wins and so forth. We fund with real capital, we take title on things, we put real risk into the actions that that we’re taking.
plus from the AI side, like we’re running the operation on I A on AI plus a lean team. Like we are building real workflows with AI that are servicing actual revenue, actual profits, and staking our actual business on the decisions and workflows that we’re building within AI and sharing the actual playbook along the way here, too. so that’s just another piece. It’s not all gated behind that. and I know I’ve podcasted
Well, before this again, too, is just like again, cue cue in any succession TV show watchers, one of the best TV shows ever, in my opinion. I think a lot of people hold that opinion. But Logan Roy, the patriarch of the succession family, you know, he always had a catchphrase saying, You are not serious people. And so the whole serious brand was actually built.
tongue in cheek in relation to that that concept here. because even though Logan was like not the nicest guy, that’s certainly a stretch. by no stretch of the imagination, rather, it’s like I I would have wanted to have been considered a serious person by by Logan. So like that that’s the bar that that we hold ourselves to and try to hold who we partner with
to the bar as well too. So that is the contrarian approach side. Now finally the third piece is why you so we started why now the confluence this great migration to the unprintable with land and trust being the unprintable values now it’s you know why this the contrarian approach underwriting over everything and funding what we underwrite now
Criteria to actually purchase from us. Why us? Why me? part of this is like a real mercenary story is that, you know, as I’ve displayed publicly and calling calling back earlier is that you know I’ve spent roughly a hundred K of my own money building an AI underwriting tool before AI could really build anything, pre-cloud code and so forth, and watched it stall. two late two years later, the build cost of that product.
Fell to about $160. I wrote about this earlier this year. And the build is even better than the previous product that it spent $100K on. But that failure revealed itself as tuition. So it forced the pricing methodology, the comp logic, hundreds of variables into codified form and validated this across over $6.5 million, funded and realized.
In the land industry with 41% operating margins, as we’ve you know called out before and validated. anyone can build that tool now, or that at least they can take a stab at it. What they cannot buy is where our tool was actually validated on, though. Deals where our own capital sat in title and being wrong cost us actual money here. Like that is the proof point that you’re buying.
If you trust a product that we are developing. and in regard to being a standard bearer for the industry, not just, you know, the mercenary story, what I’ve actually done, is that, you know, the core belief that I have and what continues to get me up in the morning as well too, is that every unvalidated tool sold and every fake track record posted, it taxes the people who are doing it right.
and they’re you know paid in bad deals and burn capital. This is again the like the softwares that are coming out and the builds that are pretty and they claim that, hey, if you follow this pathway, you’re going to get the correct numbers here. Just follow us, trust us, and invest your money into these deals, but we don’t have any stake in it. Burning people. I I like I I can see this happening in real time. but our mission here at Sirius is to make
Underwritten the standard and proving with real capital and close results that the honest path wins commercially. Not saving the unserious, you gotta be a serious player, but making the markets safe for the serious. So that’s the credible credibility portion here, too. and so
As this relates to okay, how we are orienting the company, because again, I went over like the category of one positioning here where we see value accumulating over the future, but it’s like, okay, that’s one thing, but what actual steps are you taking on a day-by-day, week by week basis?
And as we’re sitting in, you know, this incredibly difficult dispo market, you’ve heard me talk about it, it’s not just me, the all all the data is out there. It’s like we are so cautious with deploying any capital. and the deals that we have been targeting have been bigger. Like, you know, even outside of the core serious land capital business, like I’ve personally sidecarred in Guinea Pig now a deal with with
Over a quarter million dollars of my own money that is expected to net close to 300K within this year. I a massive windfall for almost anybody. and currently it’s tracking towards that outcome. And it’s like, okay, putting that, I mean, that’s a decent chunk of net worth. Does it require daily decision making? Am I the core operator? No.
put in the capital or significant number of or significant capital into the deal. and it’s like, okay, well, do we just keep chasing volume when you have that much capital out in a particular deal, trying to grow at all costs in this market? It doesn’t feel correct to do so. And we, you know, as Ramosy always says, like Russia’s imaginary here.
And talking with my business partner, Everett, about this too. And like he’s already convinced, so am I, like, this is a forever strategy. We have proved out this business. And regardless of market fluctuations, sometimes we may be slower, sometimes we may go, you know, push all the chips to the center of the table. but our judgment just has to and and throughput just has to adapt to the conditions at hand here.
So with that in mind, like serious land capital, it is our capital deployment arm of our business, a core investment and asset class that we’ve developed a lot of expertise in. And again, is related to that confluence of mega trends that I mentioned at the top of this podcast.
That we think is always going to hold value regardless of where AI goes. but also learning from you know, some of the wealthiest connections that I have in my life is like most of their wealth was built by buying distressed assets. And right now, even if it’s a more difficult market to sell in, it’s not quite distressed yet. So it’s again, like, do you really force the issue? Do you deploy
capital trying to chase returns, or just you know force capital to go to work in a very uncertain market, that also doesn’t have the coincident distress where you can significantly drive net worth or you know enterprise value increases in. So that’s a decision point there. And at the same time, you know, we’ve built up
such a significant capability in AI workflow skills. Again, you know, check the bona fides. You know, I’m personally a senior AI advisor at the uncommon business, Callan Faulkner’s business, which is by any metric right now, the fastest growing and largest AI coaching company in the world, hiring like crazy, making just obscene sums of money. and
you know, I’m i in in a fortunate position to be one of the most trusted advisors for implementing AI workflows at their team, which you know you can extrapolate into okay, this this person has a world-class skill set. so how do we deploy this both within our own real estate company as well as other companies to
be more of an active income generation arm of our serious business to create more routine cash flow to supplement our capital investment arm of the business and continue to build up more liquidity to take advantage of the distress and the continued value accretion to those unprintable assets like land.
Really anything within real estate. So that was the decision-making process and kind of brand updating that we’ve gone through here. And why you might have started to see some of these advertisements, okay, you know, starting to take on more boutique AI implementation roles within other companies. I would prefer to work.
you know, with more established businesses, just a handful to like really, really solve you know, core constraints. and you know, again, that goes back to the start of the podcast about being a you know, how do you underwrite risk in this AI forward environment? And so that is the real the the core selling point.
That, you know, myself and my team am able to bring in from an AI implementation type of role. Okay, what’s that core constraint in your business? What’s gonna be the five figure, six figure, seven figure, eight figure unlock that we can really tackle and actually implement and create real monetary results from and also build up a moat so that you can succeed in the future in an unprintable fashion?
see how all this comes together here? It’s like there’s there’s always a through line. It it always connects back to that category of one positioning.
AI implementation piece is that we can run this all under the same brand. Like we’ve built up a great readership within Sirius News that you’ve seen, kind of combines, you know, it’s LAN meets AI and vice versa. and now, you know, we’re just updating the website to allow for okay, AI implementation as well as
you know, our capital deployment arm of the business. but critically within this too is like the this is a conversation I was having with my friend and colleague JT Olmstud the other day too. It’s like I’m we we almost have to question what what a business even means nowadays going forward here because the
The more that I look at it and the like the most sophisticated, you know, AI architects, including, you know, my own self here, with without self-modesty is you know, and also talking to some of the most brilliant engineers that that I have within my circle, is like once once you understand how to ask the right questions to AI, like all like solving almost any problem now when you have
the entire like world’s knowledge base at your fingertips here is you can solve effectively any problem just by asking the right question. You can create any life you want, you can create any business you want, but it’s all comes down to asking the right question. And so that that’s that’s what I like wake up thinking about every single day. It’s like, what question have I not asked? What have I not focused on and plugged into Cloud, plugged into ChatGPT?
To really center in on the exact action steps necessary to achieve the life that I want and the value that I want to be able to create for those around me. And so I think that’s like the foundation of businesses going forward, is it’s just you know, it it probably always was that, but now it’s more streamlined and how that can be achieved. And it’s just
Me as an AI implementation effort, including for our serious land capital, you know, capital investment on the business, is like, okay, what’s that next question that we need to ask? What do we need to plug in to solve that core constraint? That is all that I’m focused on targeting. And that is like the root of our business here. I think the root of any business. So from our serious land capital side, it’s like,
That core constraint is how are we able to take our underwriting process and be able to plug it into the tools at hand here? to just make it much swifter to be able to review properties that come our way. and that is that SLC deal engine. and as I’ve mentioned, like significant frustration working through it. This is a whole nother episode, but
It could just it requires so much deep architectural judgment based on the expertise that I already have in in the space, to find something that’s actually going to work for our business. And so, like, that is a core case study. That’s a proof point. If I can get it to work for our business too, then it then you know you can show it to other businesses as well. Like, hey, here’s what we did for our own business. It led to all these results, or was certainly built from results that were already validated in the millions of dollars that we had generated.
we can do this for your company as well. We’re gonna solve the core constraint and we’re gonna implement it. We’re gonna ask the right question. so that’s really how we’re positioning ourselves as the serious brand going forward here is that we believe we’re one of the best in the world at implementing AI into businesses, and we’re only getting better by the day. proving it out within our own business here, and we have a capital
a capital arm of our business that is going to be investing into unprintable assets for the rest of my partners my life you know knock on wood here so i hope all of that makes sense on and i and i get it that this is probably a bit longer here like i mentioned at the top this is going to become more concise
As I get used to going through these talking points here, you could hear me like work th some things out in real time. I appreciate the patience there. but like if you don’t start trying these things, like, hey, take lessons from me too. Like, yeah, if you want to get better at certain talking points, you want to get better at selling your ideas, selling your ideas to yourself, you got to get used to talking to them. May as well do it publicly because if it even helps one person out to reorient themselves and go through this rebranding exercise, this was the core question. Like,
Out of any of the questions that I needed to have answering for the business, this was the most critical one really over the past you know month to several weeks that I just kept coming back and like, okay, you know, am I split between these two areas here? What is what is the core brand? What is the core business going forward here? How do you have to pivot? How do you have to adjust in into the world that we are?
now living in. And this is the answer that that I I arrived at. And I know all of you can do that as well too. If you’ve already done something like this, you’re already moving forward, hey, you know, God speed to you as well here too. That that’s that’s amazing. this is entrepreneurship is messy work. so you know my my thoughts on this probably convey that thoroughly here so you’re gonna be hearing
This type of messaging woven in, probably not in as much depth as this, you know, overview video and podcast here. but as far as a through line that I keep coming back to, this is going to be the core sense. And yeah, of course, there’s going be some evolution over time here, but I I I think you can see that it’s all paired together. So, with that in mind, if you’re looking for funding, seriousland.capital, that’s our capital investment arm of business. If you are looking.
For AI implementation here, reach out to me directly. I will have a new website up here within the week. that will also be you know part of the Series Land Capital website. So you can also look for that here too. But if it sounds interesting to you and you, you know want my team’s help when it comes to figuring out what that right question is to unlock the
Life of your dreams from a team who actually puts their capital behind what they do and have had the validated results justifying you know our confidence in our capabilities. you know how to reach out to me, DM, email, et cetera. With that in mind, subscribe and share, everybody. Looking forward to next time. take care now, and bye.
