This episode reveals Hormozi’s shift away from money as his primary focus after hitting his wealth target (estimated quarter-billion net worth range). With School projected at $6-8B and Acquisition.com’s portfolio at $2-3B over the next 2-3 years, he’s redirecting time toward service and character—the actual content of eulogies—after his mother’s sudden death.
Key Takeaways:
- Diminishing Returns Hit Hard Even at quarter-billion net worth, Hormozi confirms additional wealth delivers negligible lifestyle improvement—he’s exhausted meaningful spending options and shifted priorities for the first time in his career.
- Content Scales Literally Hormozi’s team posted 35,000 pieces of content over 12 months, proving results scale directly with volume when quality threshold is met—do more, get more applies perfectly to qualified content production.
- AI Businesses Need Proprietary Data or Die Hormozi warns AI will kill more AI businesses than traditional ones—without unique data moats, you’re just an overlay for OpenAI/Anthropic that will be commoditized instantly.
Tune in for Hormozi’s regret minimization framework applied to time allocation and why he’s choosing basketball and exercise over additional wealth building despite the opportunity cost.
(Podcast transcript below)
Welcome to Get Serious. Let’s go over some other takeaways from the Hormozi Live event I attended a bit over a month ago. Now there’s still so much good content to go over. can see a number of these previous podcasts with various takeaways. Again, this was all from a one-day event for the 100 affiliates who got a spot to attend at exhibition.com.
headquarters for 11 straight hours with Alex Ramosi. And it was mostly consisting of fireside chats and direct audience Q &A here. So I’ve just been going over all these various notes here. So let’s jump right back into it. You know, this is something Ramosi remarks on constantly here, you know, just different iterations of it.
you know, but I noted it down and start again to just, you know, where he was just remarking, you know, that’s the volume, the reps, the level of focus you have is the ultimate determinant of success. And I keep coming back to this again and again, um, he was like, you know, the most boring answer and it’s, you know, especially in today’s society where, you know, pretty much every generation, especially the younger ones. Um,
you know, just want want everything all at once. You know, instantly just again, the instant gratification culture usually doesn’t actually lead to longer term satisfaction. But you know, that’s besides the point. You know, but to get those reps in and to stay focused and to maintain that volume. mean, this is the you know, especially the focus piece. That’s probably the number one thing that I struggle with most. I think most entrepreneurs
If you’re really being honest with yourself, why you haven’t gotten the results that you would like, or maybe you have gotten the results, but you know you can do more. Like the focus is the number one piece. Like the volume and the rep side, to me, that’s like almost how much pain can you handle? Like when I was remarking the other day about reviewing 2000 properties in 84 hours, yeah, was like brutal amounts of volume, not something that I could sustain.
doing every single day, but it’s just builds up so much more confidence in our own underwriting capabilities that like that exercise was definitely worth it. Because again, I just feel we are, even though we’re just getting started, like our capabilities from an underwriting perspective continue to get recognized. We continue to have great results. Like it was just tallying up, you know, even our hard numbers.
heading into the end of the year and they’re just they’re they’re they’re industry leading like we’re doing great in a very very difficult real estate market and so like that volume is paying off. And yeah I mean the focus piece and I heard from most talk about recently too I hadn’t heard of this accelerator but it’s this 12 week accelerator in the Bay Area no surprise I think it’s called TH0. You should check out their their website I love how they
you know, make it so that it fits exactly the branding that they’re trying to do. And they basically lock these founders into a house where they take care of all of their human level needs, like all the food and sleeping quarters, et cetera, and just allow them to stay focused for as many hours a day as possible on their company for 12 weeks straight to get as much progress done, solving as many constraints as possible. And they’re just posting stellar results.
crazy how many, you know, seven figure plus companies are being built up within a few months here because it’s just a insane level of focus. And then you should check out their website where it’s like their their thesis. And it’s just a page and just a subtraction. That’s it. I appreciate the minimalism when when it’s done properly, especially in websites that are so noisy nowadays. So, you know,
It’s clearly working as a thesis here. so very cool from that. We’ve talked about focus million times, but you know, it’s, it bears worth remen-tioning because it’s just like, it’s the number one struggle for myself as well too. just, oftentimes I feel like I should just be locked away or like locked all my other notifications or, you know, devices out of sight, like the mental burden. It’s just, it’s crazy. that’s the whole nother podcast to go into.
but that’s probably my number one biggest issue to solve as far as what’s throttling my potential as an entrepreneur. And some of that level of focus here, think Hormozi has mentioned this too, but he was going over this during the live event of where him and his team had posted 35,000 pieces of content over this past calendar year, roughly, or maybe over the past 12 months, something like that.
And, you know, he has a, he’s gone over this in some videos before, but like the key takeaway for this is that, you know, both in, acquisitions experience, as well as the companies within their portfolio, like they have shown within the metrics that results from content scales, literally. So, you know, of course you have to be posting qualified cut. Like if you just posting slop, that’s not going to get
get you results and unfortunately a lot of companies just post-law. But assuming you hit at least that bare minimum of quality that is going to bring more potential customers your way or even more followers, like posting more is just going to get you more results. And it is a perfect corollary of the do more, get more type of setup.
And that that’s another massive push we’re making over like, have kind of two bigger bets that we’re making over this next year. I’ll talk about them and, separately, probably multiple times as, as we, continue to push on this, but like, you know, the newsletter that I’ve been putting out, not serious news. If you haven’t signed up, like you can check out our website. Like it is like almost fully directed now for a call to action of getting people to subscribe. because email lists are.
great for nurturing, but it’s not great for bringing in new subscribers. like you have to be, you know, very, very focused in other methods to bring in more people just so they can get on the list. And we continue to see how, you know, popular from just an open rates and click throughs and all that. So many replies and you know, people far more successful than I am getting value out of it. So it’s just, it’s really tremendous.
the response that we’ve gotten and I want to keep delivering on that. So, you know, our media strategy is like, okay, that weekly newsletter is really the piece that’s doing the best for us right now, then let’s orient like most of our, the rest of our content around, you know, taking pieces of the newsletter, but then getting people to subscribe.
so that that’s kind of like, and that’s kind of reusing content as well too. and that’s the thing, like it meld so well with our podcast too, cause you know, the vast majority of the time I’m either utilizing content that I’ve talked about on, you know, a podcast to post in a newsletter or vice versa. so all of it’s kind of correlated together and like doesn’t require as crazy amounts of effort to, to get done.
which I think is really, really important for a media strategy so you can continue to focus on getting the big blocks your business. But I want to bring people into the newsletter and hopefully that continues to wreck more business to us with nurturing over time. And even if you don’t bring a bit, like fine, that’s totally okay. As long as I can provide some value.
For you all and and help help you reach the next level in your own life and business like that to me Just means a lot. I mean I even got this text message. I mean you can see it on our testimonials page now on the the SLC website Where you somebody saw what one of our guest posts on our tipster? And this guy, you know said hey this was most intelligent
land investing article that he’s ever read and he runs a multimillion dollar business. It’s like, yeah, I would love to touch out with you guys and, potentially do some business together like that. Getting responses like that. It’s just, you know, makes all the pain of writing and thinking of these topics worth it. Just knowing, okay, yeah, we are, we are on the right track for building the right content strategy. And that’s the thing with content. Like you have to be so consistent over such a long period of time.
to really start to reap the rewards. We’ve only been doing this seven months for the newsletter. So we’ve like such a long way to go, but it’s like, okay, those early fruits are ripening here and you just have to stick with it. And sometimes like the content strategies, have to make a long-term bet and you may not, like there’s so much uncertainty and you have no idea, yeah, am I really hitting the audience?
where, or like, think this piece is going to perform and then it doesn’t really as much. Like, it’s just, you got to like learn over time, to, get it right. But I’m seeing that more and more too, of just like, you know, our website views and so forth going up. Cause like, yeah, we’re just putting out more content and hopefully, yeah, qualified for our audience. And, those results are paying off. and like, again, I remarked again here within my notes of like, yeah, it’s hard to understand consistency.
unless you’re consistent yourself. So I talked about that more on a previous pod for, for Hormozi, but like it came up again and again, because again, these are the boring parts, the volume, the reps, the focus, the consistency. It’s the stuff that is just so easily brushed over, but it’s like 95 % of the job is, is, is showing up and doing your work. And like, unless you were doing that personally, or seeing truly consistent people.
doing the work, like it’s hard to understand what it takes to get to the next level. So you just have to bear that in mind. Again, it’s easy to talk about, easy for me to mention in 10 seconds here, but it is the hours and the days and the weeks and months and years that you have to put in. So other notes, yeah, I talked about being a data first business in order to be like a successful AI business.
As well and that’s something that we’ve been pushing more on the landpricer side again key updates there too as we bring in more more partners to help us take to the take it to the next level With this I will have there are a lot of conversations going on behind the scenes So I will update you more when I have something more firm in hand here and another key point here So
Somebody had had a, this was probably the best fire, fireside chat that this guy really had a good handle on and was very thoughtful with his questions. but he was asking, you know, it was a question leading into, you know, the, the recent death of Alex’s mom. And yeah, so tried like, yeah, know, the high of high, like setting that world record with book launch and then his mom suddenly died like shortly thereafter. And that’s like a wild emotional swing.
And he’s talked about it a bit on his YouTube and so forth. And, you know, then Alex, during this live event was just getting into more of a conversation just on, you know, how he’s reviewing his life and, you know, the remaining decades, hopefully, like, you know, many of us might have to still live here. And, you know, as he was writing a eulogy for his mom,
You know, you have a certain amount of words that, that you can incorporate with, within it. And like, by, by nature, like, it’s not going to, you know, account for somebody’s entire life. so you have to be, you know, inherently concise with, with what you do mention. And he said, you know, even the people who are like, again, like titans of, of industry and, you can. Largely consider her Mosi one of those by, by this point, like he’s like, Hey, that
you regardless of how good you are business, like that might be a line or two in, in your eulogy, like a sentence. And then it’s like, what, what else really makes up the rest of the eulogy? What, what else are people going to talk about? Even if you’re just like one of the greatest business leaders ever in the history of mankind. and he’s like, you know, for the most part, eulogy is like, they really center around service and character. And he’s like, yeah, he’s just personally taking
a lot more of that into account for the rest of his life that he wants to live. Like how do you fill in those chunks of rounding out a life as a whole here? And I think about that a lot too. then eulogies, funeral speeches, like you’d also get this during wedding toasts or speeches. Those tend to be my favorite parts of weddings. Like even if I don’t…
Like if I’m not that close with whoever the bride and groom is, I don’t really know their family or something. Like I still really love hearing those, they’re usually my favorite parts of Just cause like I love to kind of hear and see the impact people have had on close members of their family, friends, what have you, and how people might speak.
emotionally and deeply about people. Unfortunately, we don’t do that that often. I think it really, if it’s a eulogy, on the receiving end, you won’t even get it because your dad there, so you might get it at a wedding, maybe like a birthday here and there, but I think it’s something we should all do a bit more often. As an aside, we did that set on conference for some of the smaller sessions, a couple other very small masterminds of just going around like a gratitude circle, it’s like my favorite part.
especially when you’ve spent some time with these other people like growing bonds, it just means so much. yeah, you might, again, like wedding speeches, these gratitude circles occasionally if you’re so lucky or yeah, eulogies, it’s mostly like a service and character type thing. Alex was remarking, and this was kind of like new or info and I haven’t heard him talk about this even since, but he’s like,
Yeah. Over this past year, him and Layla were just talking about where they’ve like they’ve hit their, money goal. Like they hit their number and he’s like, yeah, some people it’s different. Some people might be like a million bucks. Some it’s a billion. Whatever. Yeah. I’ve heard him talk about his net worth. think, yes, it’s somewhere in the quarter billion ish. range, maybe a bit more after the book launch here and probably growing, like really, really sizable number.
and where, where Alex was just remarking during this fireside chat of, you know, where the returns he can get on extra money are just so diminishing at this point, like at that amount of wealth, it just feels like, you know, he, he’s exhausted pretty much everything that you can suise. Of course you can always like there there’s more. have never, you know,
seeing somebody who’s like, couldn’t spend all the money that they might have, even like the richest people in the world. Like theoretically, yes, they could spend all of it if they really wanted to. That is how strong our consumer culture is. But yeah, you get to these higher echelons, like, yeah, there’s only a handful of stuff like you can buy like bigger boat or like crazy amounts of houses. like, yeah, you can pretty much do anything you want at that point from a financial freedom perspective.
So I’m not too surprised. And he was just remarking like, yes, things are just so good in the business. They’re expecting school to be worth six to eight billion over the next two years. And I don’t know what the stake Hormozi has in school, probably significant. They’re expecting acquisition to be worth two to three billion in portfolio value over the next three years. So he’s like, yeah, it’s really solid from a money side. And so.
Um, you know, like, Hey, for the first time in his life, uh, that he can remember, it’s like, money is not the number one thing, um, to be focused on like going forward, you know, heading into 2026 and beyond. Um, and he’s like, yeah, like a lot of people are like giving him flack for this because yeah, his whole brand is surrounded by, like, you know, work harder or money, et cetera. Um, how, how, to be just a top notch entrepreneur and follow this pathway. Um,
And he’s like, you know, people preserve the right anybody should to change their mind on something as new data becomes available, which I always believe in as well, too. I guess how scientists think. I can’t tell you how many times, you know, my mind sometimes even changes on a daily basis. But you have to be humble with yourself or humble with the data because if the truth changes or, you know, your mindset changes based on
make sure you’re taking in and so forth. Like, yeah, who cares? You change your mind. Like that, that is the nature of evolution. so for Hormozi wants to put more time into, know, things that aren’t, you know, precisely monetary and in focus, but more on like a service, you know, character side, which I would say, you know, all already is trending in that direction. What, what he’s done for just the community of entrepreneurs as a whole is, is a remarkable service. even if, know, it’s very,
capitalism oriented at a baseline. he’s like, yeah, you know, the goal is not to become the richest person in the world. that’s never his goal, but you know, now it’s even less so. And he’s like, yeah, he just exercises. mean, two and a half hours a day and I exercise a ton too. And he’s like, you know, it takes up a good amount of time and you have to go like with that regret minimization framework that Bezos had popularized a few decades ago.
Um, and, uh, uh, you know, it’s like, yeah, that, doesn’t obviously help the monetary side like that. That, is for him, um, to, cause he really loves doing it. And I feel similarly from like a physical exercise perspective. Um, you know, and again, like minimizing regrets here, like picture yourself decades down the line, uh, you know, within your, your last few years of life and you know, what, what’s going to cause.
some of the biggest regrets and like me putting more time into to exercise or like I’ll play basketball on Saturday mornings whenever I’m in town as much as possible. And it’s like, yeah, theoretically I could just be grinding away at the computer more and more. But like to me for like basketball, I’ll play until the wheels come off and I know I won’t, you know, barring some like crazy exoskeleton or genetic.
Improvements which I’m not ruling out but you know for the most part, you know I’m 36 years old and you know best well see a young man’s game like I want to play it as much as possible and just knowing You know when I’m 85 Even if it costs, you know some level of net worth that I could have made like I know for certain I will not have regretted You know playing playing basketball is is you know, consistently as I did through through as much of you know
my remaining youth as possible. So I’m sure Hormozi feels similarly and other folks too, plus like exercise and movement just keeps me sane for the most part and makes me a better worker anyway. So I totally get that. And like you have to prioritize for yourself. Like what does winning feel like to you and what’s gonna prevent the most amount of regrets later on in life. So…
That’s where we’re at here. We are definitely coming to the conclusion here. So I will get to more shortly, I think throughout this, I felt really in the flow for this particular podcast. So hopefully that came across here and you got some very interesting insights. Again, this is definitely some stuff I’ve never heard Hermos talk about publicly here. So hopefully it’s some key insights you can use in your own life. Sirius Land dot capital.
for any of your land funding needs 50k minimum purchase price and land daily diligence Facebook group for review of your land deals subscribe and share everybody happy to chat with you all again looking forward to next time take care now bye
