This episode explores Hormozi’s framework for separating signal from noise in business decision-making, particularly dangerous in real estate where feedback loops span months. Hormozi warns that superstition stems from fast feedback loops causing false pattern recognition (like wearing lucky shoes), while real estate’s slow cycles make it nearly impossible to connect actions taken six months ago to today’s results—forcing entrepreneurs to start from ground zero with observable facts everyone can agree on.
Key Takeaways:
- Fast Feedback Loops Create Business Superstition When results appear quickly, your brain falsely attributes outcomes to recent actions rather than decisions made months earlier—the cure is defining observable behaviors everyone can agree on without interpretation.
- Write at Third-Grade Reading Level Most entrepreneurs dramatically overestimate audience comprehension; dumbing down language clarifies your own thinking while ensuring your message actually lands with the broadest possible audience.
- Show the What, Never the How Marketing that displays outcomes (results, transformations, capabilities) dramatically outsells explaining mechanisms—people buy destinations, not roadmaps.
- Speed Outsells Everything Else Combined The single highest-leverage improvement for most businesses is reaction speed; faster responses to inbound, faster delivery of value, and faster fulfillment beat superior products with slow execution.
Listen to understand why most “proven” business tactics are actually superstitious rituals and how Hormozi’s first-principles thinking cuts through entrepreneurial folklore.
(Podcast transcript below)
Welcome to Get Serious, excited to be back here today. Should notice a improvement in the audio quality as well and been upgrading our podcasting setup. So, eager to hear how this sounds even after this and you can give me some feedback accordingly. And today I wanted to dive back into more Hormozi Live Event.
takeaways, are nearly wrapped up with these. I was just reading over before this, just some critical notes that already spinning my mind again on how key the takeaways are for my own business and I’ve already been trying to implement some of them. So I want to share more with you here. Again, these are from the one day live event I went out to for the 100 million
dollar money model launch, affiliate event that I want to spot at with Alex Hormozi and his team after his book launch and it was structured with fireside chats and open audience Q &A afterwards. So it was 13 straight hours with Alex Hormozi.
more could you, possibly ask for as an entrepreneur here. So diving back into where we left off, you know, one thing Alex noted is just. You know, when you’re trying to search for absolute truth in pulling out the signal from the noise with how much data there is available within our businesses and figuring out what to double down on is that so much of superstition just comes from fast feedback loops.
So, you know, a couple of examples, I mean, an easy one would be like a sports analogy, right? Where, um, you know, maybe a, uh, basketball player, you know, they wore a different color shoe. Um, and they scored 30 points that night and they’re like, okay, well, if I wear, wear the orange shoes, I’m just gonna be playing better, uh, because that feedback loop is super quick, right?
Your mind starts to search for why did something go well here or potentially not well? Yeah, do the flip side, you know, they fall out of game wearing a different color shoes and they like attribute it to that. So, you know, what can we do as business owners when it comes to this? You know, is again, trying to separate out that.
signal can be so difficult, especially in an industry like land or real estate in general, the lead times can be so long to figure out what something that you might have done months ago is actually going to pay off. Even in land where technically the
Full sales cycles can be a bit faster than any type of real estate. Usually it’s on the order of months, especially when you account for, you know, when did your first lead come in to when you were able to make an offer, actually purchase a property. And you might think, oh, it’s really going to do well. Sometimes you’re right. Sometimes you’re not. Other things can change. then, you know, until you fully realize an outcome on a particular deal, again, it could be 90 days, 180 days a year.
longer than that potentially. so, you know, trying to figure out how to separate, you know, superstition from what’s the real data can be difficult sometimes because it’s like, you know, maybe you get a sales lead in when, you know, again, you wore a certain shirt or you use a certain phrasing when
You spoke to your team that that morning. So like that starts to introduce some superstition, all like some, you know, hocus pocus magic, for why a certain result came in when in reality, it was just, you know, a decision that you had really made six months ago by just happening to be in the right place at the right time by calling back a certain lead and making the correct offer and so forth. So, you know, it’s much harder for human minds to actually connect.
what were the concrete pieces of data that actually led to the results that we’re getting versus something that is just easier to grasp in the hair now. So easy to say that right now. It’s really difficult to, to avoid that. You know, even when you actually know the, the reality, mean, again, going back to the sports analogy, just quickly, I mean, even
You know, me on my couch sometimes, or I think so many sports fans, they’re watching a game where you have a rooting interest in and it’s like, Oh, I just entered this room. Um, you know, when, and the team started doing poorly. So I’m like, I’m going to leave and come back in again. Like it just, it doesn’t make any sense when you actually think about it, but like your mind tries to, um, you know, spin up these, you know, possible rationales on.
you know, your actual immediate actions that you’re doing is like impacting something 100,000 miles away. Like, again, it sounds so silly in the moment, but it can be really hard to avoid. So you just have to really keep that lesson in mind. And so that’s, you know, kind of correlated where Alex was just mentioning is that you just have to start from ground zero with what can be observed that everyone, know, keyword everyone can agree on.
So it’s not, you know, just feelings about certain activities. So I know I had remarked on this probably one of the previous episodes of just, you know, some of these words get thrown around like culture or integrity or ethics and so forth that don’t have an agreed upon definition. And so you really have to boil things down to what they might actually mean that again, that everybody can agree on.
And so even if you have a different definition of one of those words, you just have to define it further so that in the context of what I might be defining as culture, I can boil it down to, culture means X, Y, and Z for our particular company. X, Y, and Z could just be concrete. Like everybody shows up in the morning with a…
with a good attitude and then you have to break that down as well. Like what, does a good attitude mean? does it mean that you’re making eye contact and saying hello to people, know, remote company or are you greeting people on Slack? What have you? like you see that you have to keep getting more and more granular to identify where is there fluff? Where is there variability within the words that you’re using, to potentially define. know, if you can,
solve those problems like that. That’s just communication writ large. And we’ll, you know, create a lot more, you know, connection and capability to work well together when we can, again, find ways to boil down rules and definitions that, again, everybody, any human being could agree on.
and part of that, again, kind of correlating here too, and I know how most points is that a number of times it’s just worth rehashing. And it’s something I have to remind myself of constantly is that, you you want to write at a third grade reading level. so, you know, I obviously been doing a lot more writing with the serious news. and. Yeah, I’m since an earlier age, I I had higher education and so forth. you know, it was always more inclined to.
you know, show off more of a vocabulary. I think that like there is a time and place, certain writing where you can be more poetic and more erudite. I’ll throw that word out there like scholarly, to like find the exact right word that you, that, that kind of fits, or, know, throw in jargon for a particular industry. but the problem is, is when you do that, like, you’re just going to reduce the total
you know, amount of audience that you can potentially reach and impact by not boiling down the phrasing that you’re using. And you think, yeah, third grade reading level, like it seems so low, but we kind of have to. just look at the stats within the US and probably a lot of the Western world and a lot of other parts of our planet as well is just how
the reading levels are and just the comprehension. I mean, there’s just a number of folks, even graduating high school that never read a book in their whole life, it was never assigned to them. So we probably way, way, way overestimate our general population’s reading capabilities. And it’s something people are probably embarrassed about if they’re not that great at reading or understanding. So it can be hard to parse.
Uh, you know, exactly where your audience is reading ability is. So, you know, you’re better served by just, um, you know, dumbing it down for lack of a better word. Uh, so that, um, you know, you can convey the values and the intense that, um, uh, that you would like them to absorb in, in a way that, uh, is actually meeting them where, where they’re at. There’s no judgment there. It’s just, you know, Hey, here’s where the audience is. If I can help get you to the next place.
by me just switching some words around. Like, what does it matter what words I’m using? It doesn’t. And if anything, me writing at a lower level helps me clarify my thoughts even more instead of throwing around bigger words. So food for thought from that side. Oh, I already had 10 minutes again here. So I thought I was going to be able to wrap up all the rest of these, but it’s just key lessons. So I think we’ll end with this other.
This was a AI consultant who was within the audience asking some questions here. They have like a massive, like multi-million person Facebook group for AI consultancy. Pretty interesting. A good amount of them are non-US based, but still like a million in the US. And so they were just wondering, how do we still continue to grow and marketing? What’s our best avenue here? And Alex was really pointing out, you know, for
Marketing in general, the more likely approach that’s going to work, more consistently rather, is to show the what, not the how. Because when you show the what, that’s gonna be what draws the eyes, that’s what people are gonna claim, yeah, that’s cool.
Whereas, you if you explain the how or you even show the how, like it’s going to go over most people’s heads or they’re just like not going to care. So like a concrete example of this, I mean, just look at Apple, for instance. I mean, we could run through a million different companies here. You know, but when Apple shows, you know, that one of the best marketing companies in the history of the world, right. When they show their AirPods, for instance, like, you know,
they can reveal some of the technical specs of, here’s where the microphone is positioned to eliminate the background audio and so forth. But even as I mentioned that, I’ve probably looked at that once, but it’s filtered out of my brain. So I couldn’t explain it to you more than that because the actual engineering just doesn’t actually matter to my day-to-day. But I know that it can do it.
And that like the fact that it can do that is pretty cool. So like it’s showing me the what, if I wear these AirPods, like I’m, you know, it’s going to filter out a ton of background noise so I can also keep my volume lower and also protect my ears. For instance, like that’s a really cool feature. But I don’t actually need to know how that works. So that’s just a key example here. You know, I’m trying to think of
You know, yeah, if we’re going into more like the info products or even if we’re considering land, for instance, you know, a lot of the coaches or the gurus and so forth. Wait, no one considers themselves a guru here. But let’s just say, let’s just say coach, you know, a lot of them to just bring in folks to get interested in the space. It’s like, it’s kind of showing.
Yeah, I took this property for this amount of money and then sold it for this amount of money. And like that, that’s the what, here’s my profit. now the actual how we all know, like this business is, you know, simple in it’s, in, kind of like the, you know, overall intention of what we’re trying to do. Like we’re not, you know, building and launching rockets here. We’re, we’re, it’s largely an arbitrage play.
For the most part, whether you’re doing subdivides or flips or what have you, you’re just trying to buy a little bit lower, maybe add some value, sell for something higher. But we know the nuts and bolts are far more complicated than that. I’ve done almost 300 podcast episodes largely talking about landing how to underwrite and there’s still such a dearth of knowledge there. So the how is really, really difficult to get good at. It takes years of constant reps and practice.
but the what can be really cool. So, but, and that’s what kind of grips people and what, what brings folks into the industry. and, you know, on the, again, kind of similar tangent here is that, you know, you don’t need a ton of different content, to, you know, attract, you know, your existing audience or, or a new audience here.
And what I mean by that rather, I mean, it always serves to still have a ton of content because, you know, so many people just don’t see what you’re producing. So the more you can get eyeballs on what you’re doing, like the better, but you can repackage a ton of the content that you’re doing, just like slightly different scenarios, which just speaks in new ways to your existing audience or maybe, you know, some,
newer members of your audience who might be returning once or twice a week just to see what you’re talking about. But the actual core content doesn’t actually change. like Hermosy brought up, Dave Ramsey, who’s, is he in his seventies now? But he’s been doing supposedly like a one to three hour show like every single day, I think a radio show.
where his main message is just, you know, spend less than you make. Like every single episode, like that is, if you’re going to boil it down to one sentence, that that’s the takeaway. But there’s so many variations on different stages of life or, you know, different occurrences or different, you know, kind of unique scenarios that are not really that unique, but they might have a little bit of nuance to them. where he can just, you know, talk about those,
variations, like the same message still gets conveyed. I mean, I would use myself for an example too. You know, again, how many podcasts episodes, how many newsletters at this point, how many deals have they reviewed where, you know, underwriting, you know, where like my, my main message I could come across is like, yeah, be a conservative underwriter. Like make sure your buy price is, you know, ideally.
half of what the conservative exit would be on the market. Pretty much everything I say is just going to boil it down to protect your downside again and again and again. Now, so much nuance into that. do you achieve that when you’re dealing with flood zone, flood lands, and terrain issues, and street access, and take it from an entitlement perspective or a subdivide or different type of states?
All of that can throw in variation, but that core message is the same. it’s repackaged again and again and again, and it helps reinforce lessons back to myself too. So it’s just a flywheel that helps us all internally and externally here. So I think that’s just something to keep in mind for your own purposes too. I mean, you can use this for your own internal team building and stuff like that. That’s how you beat.
you know, beat culture into a team, into yourself is, you know, might not be the exact same message, convey the exact same way every single day, but just, you know, the same message repackaged again and again and again, or different, you know, behaviors that convey that same message too, which is, you know, an important nuance. that is, I think we will end again today here. So yeah, we’re truly.
almost getting to the end here. But each time I return to this, it’s like, yep, there’s just so much good content and applicable ways to utilize within your own business here. So hopefully this one helps again, SeriousLand.Capital for any of your funding needs and Land Daily Diligence Facebook group for review of your land deal. Subscribe and share everybody. Take care, talk to you next time. Bye.
